Setting up a Google Ads campaign can be the most guaranteed way to drive people actively searching for your products or services to your business. It is a competitive form of marketing and one that a business can achieve results with on even their very first day of operation. However, it is important you don’t fall into the trap of companies who charge high fee’s and just simply group large bunches of mostly irrelevant keywords into a single ad group, a lazy approach that essentially wastes your budget.
If you are in Thailand, engage with a Google Ads Consultation in our Bangkok office.
A Google Ads budget can be quickly wasted if the proper keyword and competition research is not done, the right target audience is not nominated and your keywords are not properly grouped and attached to a certain ad designed specifically to generate click-through for those keywords.
Writing engaging copy-write for your ads that will fuel click-through and ensuring you have setup good landing pages is also an important part of getting the most out of your campaign. Thus if you are not confident in setting up a profitable Adwords campaign you can engage us as your Adwords Manager to ensure a quick and steady ROI on your next campaign.
- Collaborate with you on what keywords should be targeted
- Use single keyword ad groups to maximise the effectiveness of the campaign
- Write engaging copy-write for your ads that will generate clicks
- Setup necessary landing pages for each keyword group on your website
- More time spent upfront to setup a proper, researched campaign
- Low ongoing management costs and more ROI due to effective setup
- Keyword and ad groups adjustments when required
- Send you Google analytic reports that show the momentum and results of the campaign
Google Ads Management Made Easy
We take the headache out of setting up a profitable Google Ads that generates ROI from the get go
AdWords Campaign Management for Businesses Who Want to Make an Impact
The fact is, managing an AdWords campaign is an incredibly time-consuming task, particularly if you are unfamiliar with it. When you have a multitude of other tasks to focus on during your day-to-day, finding the time to successfully run and manage your AdWords campaign can often end up being the proverbial ‘straw that broke the camel’s back’.
So, what do you do when you don’t have the time to dedicate to your AdWords? Should you throw in the towel and hope to generate enough business via other methods? Should you miss out on what is arguably one of the most cost-effective means of advertising for you your business, online today?
If you don’t want to miss out on your slice of the action, then Content’s ME would be delighted to manage your AdWords campaign on your behalf. Let us take care of the time-consuming optimisation while you can dedicate your precious hours to taking care of your customers and handling the new influx of business that we will be generating on your behalf.
You see, PPC should be a continuous process. It is something that requires structure and effort in order to manage and expand a relevant list of keywords that your ideal customers will be actively searching for.
The good news, is that you don’t have to waste your time on AdWords management. Just as you would pay an accountant to take care of the books, let a specialist, certified Google Partner agency in Bangkok, take care of your Google AdWords campaign for you.
The Basics of Google AdWords Campaign Management
To help you get a better understanding of how much work is involved, we will take you through the basics of running a Google AdWords Campaign. Let’s start with structure:
AdWords Campaign Structure
First up, we need to lay a solid foundation upon which we can grow your AdWords account. We begin by choosing your campaign type.
- What is your advertising goal? What would you like to achieve, both in the short and long-term?
The right campaign type for your business rests upon your answer. Once we have a greater understanding of your goals, we can begin laying the foundations for a successful AdWords campaign that has been tailored specifically to your niche.
Typically, most businesses want to start out with a ‘search campaign’. However, if you are looking to generate calls primarily (for example, if you run an emergency pest control service), a ‘call-only’ campaign might be more suitable for you.
If you are interesting in only generating interest and awareness for a new product or service that you are launching, then a ‘display campaign’ will be an ideal option.
In addition to that, we can also create multiple campaign types within your AdWords account in order to achieve a number of different goals simultaneously.
This is something that we will identify during our initial consultation. A relaxed discussion to gain more insight into your brand and business, and where you see yourselves over the coming months and years.
Defining Your Ideal Customer
Of course, another vital part of building and managing an AdWords campaign is defining and identifying your ideal customer. Understanding your target demographic is the key to crafting compelling ad-copy that will resonate with them and ultimately encourage the highest CTRs (click-through rates), and ensuring that those clicks convert into customers.
Once we have a thorough understanding of the type of person who interacts with your brand and business, we can dial in your message and ‘hit the right notes’, in order to successfully attract as many of this demographic group as possible.
In addition to that, depending on how many products or services that you would like to market, we may need to identify multiple customer profiles. For example: you might want to push your main product or service which resonates well with a younger audience, whilst also promoting a new service or product that is geared more towards an older audience.
Budgeting for Your AdWords Campaign
Next up, we need to establish how Google will be spending your money. So, first we look at your overall monthly budget that you would like to allocate for Google fees. We figure this out by taking your daily budget x 30.4.
Once we have your monthly budget, we can then work backwards. Based on the estimated CPC (cost per click), we can identify approximately how many ‘clicks per day’ will be supported in your daily budget.
Rest assured that you do not have to invest everything you have into your AdWords campaign. We are happy to start you off on a trial basis in order to justify your ad-spend and start generating an attractive ROI before ramping it up. This is what we can ‘dialling in’ your offer.
AdWords Keyword Research
Now, the most important aspect of a Google AdWords campaign is without question, the keyword research. This is why it is so important to work alongside Certified Google Partners such as Content’s ME, as we have been recognised by Google for our aptitude and ability to generate, optimise, and manage successful AdWords campaigns with relevant keywords that are likely to attract as many ‘ready-to-spend’ customers as possible.
The fact is, the majority of your AdWords advertising revolves around keywords. These keywords form your ad groups, which then go onto form your AdWords campaigns.
Now, whether you would like to start an entirely brand-new campaign, or you have tried this before and would like to expand and improve on your existing ones; we will use a variety of keyword tools in order to find the ideal keywords (the perfect keywords) for you to bid on.
Optimising Your AdWords Campaign
Next up, we need to optimise your AdWords campaigns to ensure that you are getting the desired results and achieving a sustainable ROI (return on your investment). It is paramount that we regularly monitor your campaign performance, making regular adjustments and improvements as we go. This includes:
- Expanding your ‘negative keywords’ in order to reduce your overall wasted spend
- Building new AdWords ads in order to expand your account
- Regularly testing, editing, and refining ad text and copy in order to bolster your CTR (click-through rates), your quality score, and indeed, your conversion rates
- We will also need to build and test new landing pages in order to ensure as many of those click-throughs are converting into business
- We may also split-test various ad text and copy to see which resonates more with your ideal customer
- And we will be continually optimising your budget to successfully reduce your CPA (cost per action)
Not only that, but these tasks will typically need to be addressed and revisited on a semi-regular basis. Depending on your available budget and how aggressively you would like to grow your business, this may either be weekly, fortnightly, or once a month.
What Other Important Factors do we Look at When Building and Managing a Client AdWords Campaign?
By this point, you are likely feeling a little overwhelmed and out of your depth. If that is the case, please do not worry! This is why we are here. At Content’s ME, we have been servicing our clients and helping them with the more complicated aspects of their online marketing and advertising requirements for many years now.
In that time, we have established ourselves as a reputable and reliable Certified Google Partners Agency in Bangkok, Thailand, dedicated to running some of the most sophisticated and successful AdWords Campaigns. So, if you are feeling a little overwhelmed, rest assured that we will take care of absolutely everything for you.
So, what else do we look at when building and managing a client AdWords Campaign?
Ad performance varies significantly depending on the type of device that your prospective customers will be using. As an example: traffic generated by those who are using mobile devices tends to have a lower conversion rate than traffic generated via desktop devices. This means that we need to be looking at and reviewing data that is aggregating both devices in order to get a full understanding of the bigger picture.
So for example, it might be that your AdWords campaign performs well for desktop devices, though not so well on mobile devices. This could affect the overall profitability of your campaign, in which case we might consider cutting out mobile targeting in order to improve the ROI of said campaign.
Of course, this is something that will require extensive research and analysis. It really depends on your industry, the type of products or services that you are advertising, and the target demographic that we are going after. In some cases, mobile devices will convert better.
It is case by case and something that we approach with careful consideration when managing our client’s AdWords campaigns.
We can even dig deeper and look at which keywords are performing based on the various devices being used. This can help us further refine your campaign and incrementally shape it into a well-oiled machine with a consistent ROI.
At Content’s ME, when it comes to managing AdWords campaigns, we will also be paying close attention to campaign performance based on geographical locations.
We can drill down to various countries, right down to the various zip codes. That way we can decide where best to allocate your ad budget, based on analytical data that demonstrates which regions are resonating better with our ad copy.
It can also help us to identify which of the geographical locations aren’t performing so well, and perhaps taper them off—or better yet, split test new ad-copy to see if we can resonate better with potential customers in that region.
Again, this is going in to a fair amount of depth for a service page. However, the purpose of this is to demonstrate just how dedicated we are to getting into the “nitty-gritty” of our client’s AdWords campaigns. In order to achieve the best results, we must leave no stone unturned.
And of course, we will be looking at how well your campaign is performing based on the time of day, the day of the week, and how late in the month it is.
The likelihood is that your campaign will be performing better at certain times of the day than others. Having this analytical data will enable us to refine your AdWords campaign even further and better allocate your budget to get the best possible results.
Why Don’t You Join Us for a FREE Consultation?
Are you interested in exploring our Google AdWords Campaign management services further? Would you like to partner with a reputable and experienced Google Ads agency in Thailand? If so, then please do not hesitate to contact us today. We will gladly receive your call and answer any questions that you might have.
We can arrange a convenient time for us to sit down with you and start hashing out a plan of action to get your AdWords campaign moving and off the ground.
Our specialist AdWords consultants will gain a better understanding of your brand and business, and what you would like to achieve. Provided that both parties are satisfied and we feel like we are a good fit, then we can start generating new business for you.