Setting up an Adwords campaign can be the most guaranteed way to drive people actively searching for your products or services to your business. It is a competitive form of marketing and one a business can achieve results with on even their very first day of operation. However it is important you don’t fall into the trap of companies who charge high fee’s and just simply group large bunches of mostly irrelevant keywords into a single ad group, a lazy approach that essentially wastes your budget.

An Adwords budget can be quickly wasted if the proper keyword and competition research is not done, the right target audience is not nominated and your keywords are not properly grouped and attached to a certain ad designed specifically to generate click throughs for those keywords. Writing engaging copy-write for your ads that will fuel click throughs and ensuring you have setup good landing pages is also an important part of getting the most out of your campaign. Thus if you are not confident in setting up a profitable Adwords campaign you can engage us as your Adwords Manager to ensure a quick and steady ROI on your next campaign.

How we approach effective Adwords management

• Collaborate with you on what keywords should be targeted
• Use single keyword ad groups to maximise the effectiveness of the campaign
• Write engaging copy-write for your ads that will generate clicks
• Setup necessary landing pages for each keyword group on your website
• More time spent upfront to setup a proper, researched campaign
• Low ongoing management costs and more ROI due to effective setup
• Keyword and ad groups adjustments when required
• Send you Google analytic reports that show the momentum and results of the campaign