Marketing

What are SEO Core Web Vitals? What Does CLS, LCP, FID, FCP, TBT Mean?

 

Whether you are entirely new to SEO and just dipping your toes in the water or you’ve been learning about it for quite some time, one thing is for certain: it’s a broad and comprehensive subject with a seemingly endless number of acronyms and abbreviations. Take CLS, LCP, FID, FCP, and TBT as an example; what do they all mean? If you’re feeling a little overwhelmed by it all then don’t panic; in this article we’re going to cover everything you need to know. 

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Marketing

What is Google Small Thanks and How Do You Use It?

One of the toughest challenges for new business owners to manage, is self-promotion and marketing. It’s something that takes quite some time to master. 

Whether you are acquiring these new skills yourself via self-education and research, or if you decide to hire the experts to assist you, it can be a stressful and overwhelming experience. 

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Entrepreneur

5 questions as a website owner you shouldn’t answer with “I Don’t know”

One of the things i enjoy most about running a digital marketing agency is the opportunity to speak regularly with fellow business owners and make a tangible difference to the success of their business. Often in my conversations or meetings with clients and prospects discussion will turn towards general business chit chat – the cost of this going up, or how the proposed new tax rates effect things or how one should deal with underperforming staff etc.

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SEO

How To Redirect index.html To The Root Domain

Having a duplicate homepage is a major issue, you should redirect any duplicate home pages, so you only have one. The reasons for this are to consolidate link juice and also stop the duplication of the content on the homepage. You need to redirect www. URLs to the root or vice versa, this is simple to do on a WordPress theme or in your c/panel or ftp. Now when you have a URL with yoursite.com/index.html it becomes a whole different kettle of fish. If you simply 301 redirect your site/index.html to the root you will cause a continual loop. Here is how to redirect yoursite.com/index.html to your root domain without causing a constant loop for search engines.

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Marketing, SEO

Why investing in SEO should always be backed up with a 5 star reputation

It’s pretty common knowledge that reputation is one of the major buying factors for consumers. Yet one of the major things a large majority of SEO companies neglect is helping clients achieve a 5-star rating. It’s one thing to rank a client at the top of the SERPs, it’s another to maximize the benefits of that exposure by ensuring the clients brand has a 5-star review score integrated in with their search listings.

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Marketing

Thin content vs content of value

The digital marketing game is forever changing though one thing will always stay the same: the necessity for producing top quality content that is rich with detail and relevance to your industry as part of a content marketing strategy. Tweaks and tricks will most certainly come and go, though the supply and demand for quality writing will always be there.

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