Marketing

What is a 301 Redirect

A 301 redirect is a permanent redirect which sends traffic that lands on an existing page to a newly created one. Not only does a 301 redirect send visitors to a new URL, but it also passes on 90-99 percent of the link juice/rankings and thus it is typically the most search engine friendly way to redirect visitors to a new page.

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Marketing

Benefits of an Effective Social Media Campaign

No matter what type of business you run, implementing an effective social media campaign can provide much needed benefits for your company. By increasing your online presence you stand to gain more traffic, more conversions and build the reputation of your brand.

Statistics would also agree. Reports from sites such as Hubspot noted that 92% of marketers claimed that social media was an important part of their advertising campaigns and over 80% said that their efforts directly increased traffic to their websites.

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SEO Misconceptions
Marketing

10 Misconceptions About SEO You Need to Know

Written by Content’s MeJune 26, 2019
Search Engine Optimisation (SEO), is one of the most valuable and effective forms of marketing today. That’s a fact. It’s an ever-complicated beast which is always evolving. That’s another fact. But, are there misconceptions which might be holding you back? Is everything that SEO agencies tell you entirely correct?

In this post, we’re going to explore 10 misconceptions about SEO that you need to know. In addition to that, we’re going to look at why you might have been told otherwise. Read on and learn the truth!

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Marketing

How to Track Your Website’s Performance
Google Conversion Goals and Tag Manager

A desktop on a table in an office
Statistics chart on laptop display and trader analyzing the data

Google Conversion Goals and Tag Manager

So, you have your website, now it’s time to track your performance with analytics to see how you are fairing with regards to the website traffics conversions.

One of the best ways of doing this (in our humble opinion) is via the Google Tag Manager.

GTM is simple enough to implement and allows those who aren’t so “tech-savvy” to easily include things like pixels, scripts, and other tracking components to their website.

It even allows the user to get down to the “nitty-gritty” by identifying when, where, and how certain tags are called to use.

Of course, whether you’re creating a fresh tag container for a project, or transitioning your existing website across, there will be a few essentials that you’ll want to set up.

The most important of all, would be make sure that a website’s analytics is successfully loaded through the TM container.

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Marketing

Is Your Site Secure? – What is an SSL,
Do You Have One and Why Should You?

Is Your Site Secure?

The simple fact of the matter is that any website which gains a reputation for being unreliable or insecure in any way, may experience a drastic drop in traffic.

I don’t need to tell you this but, that is bad for business.

In addition to that, a website which proves that it takes security seriously will invariably attract more visitors.

In this day and age, few internet users are willing to take any unnecessary risks, especially when it comes to making online purchases through an eCommerce website or sharing personal information.

In the early days of the internet, many users were unaware of what to look out for when visiting a website.

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Uncategorized

How Much Should You Spend on Your Marketing?

This is an important question, and one that can vary depending on the size and age of your business, the industry that you’re in, amongst other factors.

The question you should ask first however, is how much do you want to succeed?

Obviously, spending 80% of your gross annual income isn’t going to be sustainable, and likely won’t guarantee you a big enough return to justify such a spend.

It’s more about smart marketing and investing in the proven methods.

The general rule of thumb is that you should be spending approximately 5%.

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Marketing

7 Diverse Marketing Strategies That Will Make You An ROI

searching keywords on laptop

Have you ever heard the phrase: “the bigger the net, the more fish you’ll catch?” Well, when it comes to marketing, it speaks volumes.

If you’re a business owner with the desire to succeed today, then this is something that you will have to embrace.

You can’t simply pick one avenue of marketing and sink all of your budget into it.

The most successful businesses carefully optimise their strategies so that they can cover a number of bases, designed to make them a significant ROI.

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