No matter what type of business you run, implementing an effective social media campaign can provide much needed benefits for your company. By increasing your online presence, you stand to gain more traffic, more conversions and build the reputation of your brand.
Statistics would also agree. Reports from sites such as Hubspot noted that 92% of marketers claimed that social media was an important part of their advertising campaigns and over 80% said that their efforts directly increased traffic to their websites.
So, if you have yet to jump on the social media bandwagon, then you’re missing out on valuable hits.
If you don’t understand exactly what Social Media Optimisation can do for your business, then check out some of the many benefits an effective SMO can provide:
Benefits of Social Media Optimisation SMO
Increased Brand Awareness
Using social media to post updates about your products or services, as well as any related news, lets users share this information with others within their online network. By allowing your content to be syndicated, you’ll reach a much wider audience and in turn, will greatly increase brand awareness.
Improved Brand Loyalty
Social media profiles provide a way to share content with your followers and engage with them in one of several methods. By liking, sharing and commenting on posts, you’ll improve customer experience and make your followers feel more valued, which will lead to an improved brand loyalty.
Increased Inbound traffic
By posting interesting content and engaging with your followers, you can encourage your target audience to click call to action buttons and links that will drive more traffic to your site.
By targeting your specific audience with cleverly created content, the traffic you direct to your site will be more likely to purchase your products and services. Simply increasing traffic from any demographic will have little effect on your conversion rate, but by choosing the right things to post, at the right time, you can attract the right type of visitors and in return, increase your conversion rate.
Decreased Marketing Costs
Social media marketing typically costs a fraction of standard print and broadcast advertising and in many cases, you’ll stand to reach a greater percentage of your target audience at a much lower cost.
Improved Search Engine Rankings
Social media presence also directly relates to your search engine rankings. By increasing inbound traffic, improving conversions rates and encouraging users to share your website links through their online networks, you’ll get better results from Search Engine Results Pages (SERPs).
Improved Customer Insights and Analytics
Social media campaigns also provide hard data for you to analyse. This allows you to assess which pieces of content worked best and where they were most effective. Collecting this data and adjusting your campaigns accordingly will help you continually increase your social media presence, as well as your traffic and most importantly, your website’s conversion rates.
With social media at the forefront of the most successful companies’ marketing strategies, it’s more important than ever to ensure that your brand maintains an effective social media campaign to stay competitive.
If you’d like to find out more about how SMO can help your business, feel free to contact us today for a free consultation.