Uncategorized

What are SEO Core Web Vitals? What Does CLS, LCP, FID, FCP, TBT Mean?

Whether you are entirely new to SEO and just dipping your toes in the water or you’ve been learning about it for quite some time, one thing is for certain: it’s a broad and comprehensive subject with a seemingly endless number of acronyms and abbreviations. Take CLS, LCP, FID, FCP, and TBT as an example; what do they all mean? If you’re feeling a little overwhelmed by it all then don’t panic; in this article we’re going to cover everything you need to know. 

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Uncategorized

What is SEO? What’s the difference between Black Hat, Grey Hat, and White Hat SEO?

 

Do you want to optimize your website to drive more traffic and overall growth?

If you’re looking for long-term success amongst the ever-evolving digital world, Search Engine Optimization (SEO) is the one-way ticket to exactly that – if you do it right, of course! The question is, what is it and how does it work?

Keep reading to discover everything you need to know about SEO, the difference between Black Hat, Grey Hat, and White Hat SEO, and which strategies you should be applying – and avoiding!

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Uncategorized

What is Google Small Thanks and How Do You Use It?

One of the toughest challenges for new business owners to manage, is self-promotion and marketing. It’s something that takes quite some time to master. 

Whether you are acquiring these new skills yourself via self-education and research, or if you decide to hire the experts to assist you, it can be a stressful and overwhelming experience. 

Fortunately, there is an awesome new tool at your disposal, which can make these trickier aspects of running a business seamless and much smoother. 

Yes, we are talking about ‘Google Small Thanks’, which is a new tool that is designed to help smaller businesses succeed with their marketing. 

On this page, we’re going to dive in and take a closer look at what Google Small Thanks is, and how it can greatly benefit your business. 

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Marketing

5 questions as a website owner you shouldn’t answer with “I Don’t know”

One of the things i enjoy most about running a digital marketing agency is the opportunity to speak regularly with fellow business owners and make a tangible difference to the success of their business. Often in my conversations or meetings with clients and prospects discussion will turn towards general business chit chat – the cost of this going up, or how the proposed new tax rates effect things or how one should deal with under performing staff etc. I like to see myself as a very knowledgeable business owner who makes it his business, excuse the pun, to know every inner and outer workings that make, effect and change my business on a daily basis. So whenever someone asks me a question about my business, it’s a rare occasion i am left without an answer.

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Marketing

How To Redirect index.html To The Root Domain

Having a duplicate homepage is a major issue, you should redirect any duplicate home pages so you only have one. The reasons for this are to consolidate link juice and also stop the duplication of the content on the homepage. You need to redirect www. urls to the root or vis versa, this is simple to do on a WordPress theme or in your c/panel or ftp. Now when you have a url with yoursite.com/index.html it becomes a a whole different kettle of fish. If you simply 301 redirect yoursite/index.html to the root you will cause a continual loop. Here is how to redirect yoursite.com/index.html to your root domain without causing a constant loop for search engines.

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Marketing

Why investing in SEO should always be backed up with a 5 star reputation

It’s pretty common knowledge that reputation is one of the major buying factors for consumers. Yet one of the major things a large majority of SEO companies neglect is helping clients achieve a 5 star rating. It’s one thing to rank a client at the top of the Serps, it’s another to maximize the benefits of that exposure by ensuring the clients brand has a 5 star review score integrated in with their search listings.By integrating a 5 star rating you will not only increase click through and conversion rates, but also improve the chance of referrals. One might argue a 5 star rated business in position 2 has greater visibility and click through potential than the business listed in position 1 with no star rating displayed. So the big question is how to acquire a 5 star rating with your Google listings. Google integrates the rating upon the receipt of a 5th review and if you follow these steps and you’ll be well on your way to doing so.

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Marketing

Thin content vs content of value

The digital marketing game is forever changing though one thing will always stay the same: the necessity for producing top quality content that is rich with detail and relevance to your industry as part of a content marketing strategy. Tweaks and tricks will most certainly come and go, though the supply and demand for quality writing will always be there.

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Marketing

Why WordPress is our platform of choice for SEO and Web Design

There is a terrible common misconception that WordPress is a poor man’s website platform, when in actual fact it is quite the contrary. Due to its immense popularity, WordPress boasts unparalleled third party support, an SEO friendly structure and premium customizable themes.

Reasons why WordPress is not just the easy way out when it comes to web design

The technology is so simple and as a result the time that you would need to invest on formatting is significantly reduced. Adding blogs, new pages and images regularly is elementary and upbeat. You can even access the website management from any computer as WordPress is a browser-based format.

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Marketing

How to avoid being ripped off by Australian SEO scam artists

Sadly the digital marketing industry has become plagued by sales orientated companies with no real digital marketing expertise offering packaged and promotional services in the name of a quick cash grab leading to thousands of Australian companies been burnt by the inevitable  poor results and service provided by these SEO sales companies.

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