Blog

Whether you are the proud owner of an up-and-coming E-Commerce business, or you are currently in the process of getting started, this blog is going to be of great value to you. Here, we will discuss the best digital marketing strategies for E-Commerce websites, using SEO, Facebook, Google Ads, and email marketing. 

One of the things i enjoy most about running a digital marketing agency is the opportunity to speak regularly with fellow business owners and make a tangible difference to the success of their business. Often in my conversations or meetings with clients and prospects discussion will turn towards general business chit chat – the cost of this going up, or how the proposed new tax rates effect things or how one should deal with under performing staff etc. I like to see myself as a very knowledgeable business owner who makes it his business, excuse the pun, to know every inner and outer workings that make, effect and change my business on a daily basis. So whenever someone asks me a question about my business, it’s a rare occasion i am left without an answer.

Having a duplicate homepage is a major issue, you should redirect any duplicate home pages so you only have one. The reasons for this are to consolidate link juice and also stop the duplication of the content on the homepage. You need to redirect www. urls to the root or vis versa, this is simple to do on a WordPress theme or in your c/panel or ftp. Now when you have a url with yoursite.com/index.html it becomes a a whole different kettle of fish. If you simply 301 redirect yoursite/index.html to the root you will cause a continual loop. Here is how to redirect yoursite.com/index.html to your root domain without causing a constant loop for search engines.

It’s pretty common knowledge that reputation is one of the major buying factors for consumers. Yet one of the major things a large majority of SEO companies neglect is helping clients achieve a 5 star rating. It’s one thing to rank a client at the top of the Serps, it’s another to maximize the benefits of that exposure by ensuring the clients brand has a 5 star review score integrated in with their search listings.By integrating a 5 star rating you will not only increase click through and conversion rates, but also improve the chance of referrals. One might argue a 5 star rated business in position 2 has greater visibility and click through potential than the business listed in position 1 with no star rating displayed. So the big question is how to acquire a 5 star rating with your Google listings. Google integrates the rating upon the receipt of a 5th review and if you follow these steps and you’ll be well on your way to doing so.

The digital marketing game is forever changing though one thing will always stay the same: the necessity for producing top quality content that is rich with detail and relevance to your industry as part of a content marketing strategy. Tweaks and tricks will most certainly come and go, though the supply and demand for quality writing will always be there.

There is a terrible common misconception that WordPress is a poor man’s website platform, when in actual fact it is quite the contrary. Due to its immense popularity, WordPress boasts unparalleled third party support, an SEO friendly structure and premium customizable themes.

Reasons why WordPress is not just the easy way out when it comes to web design

The technology is so simple and as a result the time that you would need to invest on formatting is significantly reduced. Adding blogs, new pages and images regularly is elementary and upbeat. You can even access the website management from any computer as WordPress is a browser-based format.

Sadly the digital marketing industry has become plagued by sales orientated companies with no real digital marketing expertise offering packaged and promotional services in the name of a quick cash grab leading to thousands of Australian companies been burnt by the inevitable  poor results and service provided by these SEO sales companies.

A 301 redirect is a permanent redirect which sends traffic that lands on an existing page to a newly created one. Not only does a 301 redirect send visitors to a new URL, but it also passes on 90-99 percent of the link juice/rankings and thus it is typically the most search engine friendly way to redirect visitors to a new page.

No matter what type of business you run, implementing an effective social media campaign can provide much needed benefits for your company. By increasing your online presence you stand to gain more traffic, more conversions and build the reputation of your brand.

Statistics would also agree. Reports from sites such as Hubspot noted that 92% of marketers claimed that social media was an important part of their advertising campaigns and over 80% said that their efforts directly increased traffic to their websites.