When you are considering which digital marketing agency to go for, looking at all the awards that they have won is a fantastic way to measure their success, right?
When it comes to Search Engine Optimisation, there are so many strategies you can use to raise your ranking in search engine results pages via ‘organic’ means.
The world of SEO is a scary place, as there is a ridiculous amount of misinformation flying around. Just when you think you’ve got a reasonable understanding of how everything works; someone throws a spanner in the works and contradicts everything that you’ve learned.
Whether you are entirely new to SEO and just dipping your toes in the water or you’ve been learning about it for quite some time, one thing is for certain: it’s a broad and comprehensive subject with a seemingly endless number of acronyms and abbreviations. Take CLS, LCP, FID, FCP, and TBT as an example; what do they all mean? If you’re feeling a little overwhelmed by it all then don’t panic; in this article we’re going to cover everything you need to know.
Do you want to optimize your website to drive more traffic and overall growth?
If you’re looking for long-term success amongst the ever-evolving digital world, Search Engine Optimization (SEO) is the one-way ticket to exactly that – if you do it right, of course! The question is, what is it and how does it work?
One of the toughest challenges for new business owners to manage, is self-promotion and marketing. It’s something that takes quite some time to master.
Whether you are acquiring these new skills yourself via self-education and research, or if you decide to hire the experts to assist you, it can be a stressful and overwhelming experience.
Whether you are the proud owner of an up-and-coming E-Commerce business, or you are currently in the process of getting started, this blog is going to be of great value to you. Here, we will discuss the best digital marketing strategies for E-Commerce websites, using SEO, Facebook, Google Ads, and email marketing.
One of the things i enjoy most about running a digital marketing agency is the opportunity to speak regularly with fellow business owners and make a tangible difference to the success of their business. Often in my conversations or meetings with clients and prospects discussion will turn towards general business chit chat – the cost of this going up, or how the proposed new tax rates effect things or how one should deal with underperforming staff etc.
Having a duplicate homepage is a major issue, you should redirect any duplicate home pages, so you only have one. The reasons for this are to consolidate link juice and also stop the duplication of the content on the homepage. You need to redirect www. URLs to the root or vice versa, this is simple to do on a WordPress theme or in your c/panel or ftp. Now when you have a URL with yoursite.com/index.html it becomes a whole different kettle of fish. If you simply 301 redirect your site/index.html to the root you will cause a continual loop. Here is how to redirect yoursite.com/index.html to your root domain without causing a constant loop for search engines.
It’s pretty common knowledge that reputation is one of the major buying factors for consumers. Yet one of the major things a large majority of SEO companies neglect is helping clients achieve a 5-star rating. It’s one thing to rank a client at the top of the SERPs, it’s another to maximize the benefits of that exposure by ensuring the clients brand has a 5-star review score integrated in with their search listings.