The digital marketing game is forever changing though one thing will always stay the same: the necessity for producing top quality content that is rich with detail and relevance to your industry as part of a content marketing strategy. Tweaks and tricks will most certainly come and go, though the supply and demand for quality writing will always be there.
There is a terrible common misconception that WordPress is a poor man’s website platform, when in actual fact it is quite the contrary. Due to its immense popularity, WordPress boasts unparalleled third-party support, an SEO friendly structure and premium customizable themes.
Sadly, the digital marketing industry has become plagued by sales orientated companies with no real digital marketing expertise offering packaged and promotional services in the name of a quick cash grab leading to thousands of Australian companies been burnt by the inevitable poor results and service provided by these SEO sales companies.
A 301 redirect is a permanent redirect which sends traffic that lands on an existing page to a newly created one. Not only does a 301 redirect send visitors to a new URL, but it also passes on 90-99 percent of the link juice/rankings and thus it is typically the most search engine friendly way to redirect visitors to a new page.
No matter what type of business you run, implementing an effective social media campaign can provide much needed benefits for your company. By increasing your online presence, you stand to gain more traffic, more conversions and build the reputation of your brand.
Search Engine Optimisation (SEO), is one of the most valuable and effective forms of marketing today. That’s a fact. It’s an ever-complicated beast which is always evolving. That’s another fact. But are there misconceptions which might be holding you back? Is everything that SEO agencies tell you entirely, correct?
When exploring the world of digital marketing and SEO in particular, trying to get your website to rank higher in competition with your rival websites.
You’ve likely come across the acronym E.A.T.
But what does E.A.T. actually mean?
So, you have your website, now it’s time to track your performance with analytics to see how you are fairing with regards to the website traffics conversions.
One of the best ways of doing this (in our humble opinion) is via the Google Tag Manager.
COVID-19 hit us hard, though we are not expecting to experience historical event ourselves, but it’s happening regardless. How can we, as a marketer, cope with lost in this situation, may be this article could help you.
Is Your Site Secure?
The simple fact of the matter is that any website which gains a reputation for being unreliable or insecure in any way, may experience a drastic drop in traffic.
I don’t need to tell you this but, that is bad for business.
In addition to that, a website which proves that it takes security seriously will invariably attract more visitors.
In this day and age, few internet users are willing to take any unnecessary risks, especially when it comes to making online purchases through an eCommerce website or sharing personal information.