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How Much Should You Spend on Your Marketing?

This is an important question, and one that can vary depending on the size and age of your business, the industry that you’re in, amongst other factors.

The question you should ask first however, is how much do you want to succeed?

Obviously, spending 80% of your gross annual income isn’t going to be sustainable, and likely won’t guarantee you a big enough return to justify such a spend.

It’s more about smart marketing and investing in the proven methods.

The general rule of thumb is that you should be spending approximately 5%.

7 Diverse Marketing Strategies That Will Make You An ROI

Have you ever heard the phrase: “the bigger the net, the more fish you’ll catch?” Well, when it comes to marketing, it speaks volumes.

If you’re a business owner with the desire to succeed today, then this is something that you will have to embrace.

You can’t simply pick one avenue of marketing and sink all of your budget into it.

The most successful businesses carefully optimise their strategies so that they can cover a number of bases, designed to make them a significant ROI.