When it comes to Search Engine Optimisation, there are so many strategies you can use to raise your ranking in search engine results pages via ‘organic’ means.
The world of SEO is a scary place, as there is a ridiculous amount of misinformation flying around. Just when you think you’ve got a reasonable understanding of how everything works; someone throws a spanner in the works and contradicts everything that you’ve learned.
Do you want to optimize your website to drive more traffic and overall growth?
If you’re looking for long-term success amongst the ever-evolving digital world, Search Engine Optimization (SEO) is the one-way ticket to exactly that – if you do it right, of course! The question is, what is it and how does it work?
Having a duplicate homepage is a major issue, you should redirect any duplicate home pages, so you only have one. The reasons for this are to consolidate link juice and also stop the duplication of the content on the homepage. You need to redirect www. URLs to the root or vice versa, this is simple to do on a WordPress theme or in your c/panel or ftp. Now when you have a URL with yoursite.com/index.html it becomes a whole different kettle of fish. If you simply 301 redirect your site/index.html to the root you will cause a continual loop. Here is how to redirect yoursite.com/index.html to your root domain without causing a constant loop for search engines.
It’s pretty common knowledge that reputation is one of the major buying factors for consumers. Yet one of the major things a large majority of SEO companies neglect is helping clients achieve a 5-star rating. It’s one thing to rank a client at the top of the SERPs, it’s another to maximize the benefits of that exposure by ensuring the clients brand has a 5-star review score integrated in with their search listings.
Sadly, the digital marketing industry has become plagued by sales orientated companies with no real digital marketing expertise offering packaged and promotional services in the name of a quick cash grab leading to thousands of Australian companies been burnt by the inevitable poor results and service provided by these SEO sales companies.
A 301 redirect is a permanent redirect which sends traffic that lands on an existing page to a newly created one. Not only does a 301 redirect send visitors to a new URL, but it also passes on 90-99 percent of the link juice/rankings and thus it is typically the most search engine friendly way to redirect visitors to a new page.
Search Engine Optimisation (SEO), is one of the most valuable and effective forms of marketing today. That’s a fact. It’s an ever-complicated beast which is always evolving. That’s another fact. But are there misconceptions which might be holding you back? Is everything that SEO agencies tell you entirely, correct?
When exploring the world of digital marketing and SEO in particular, trying to get your website to rank higher in competition with your rival websites.
You’ve likely come across the acronym E.A.T.
But what does E.A.T. actually mean?
One of the best ways of doing this (in our humble opinion) is via the Google Tag Manager.