Uncategorized Archives - CSME Marketing

What are SEO Core Web Vitals? What Does CLS, LCP, FID, FCP, TBT Mean?

Whether you are entirely new to SEO and just dipping your toes in the water or you’ve been learning about it for quite some time, one thing is for certain: it’s a broad and comprehensive subject with a seemingly endless number of acronyms and abbreviations. Take CLS, LCP, FID, FCP, and TBT as an example; what do they all mean? If you’re feeling a little overwhelmed by it all then don’t panic; in this article we’re going to cover everything you need to know.

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What is SEO? What’s the difference between Black Hat, Grey Hat, and White Hat SEO?

Do you want to optimize your website to drive more traffic and overall growth?

If you’re looking for long-term success amongst the ever-evolving digital world, Search Engine Optimization (SEO) is the one-way ticket to exactly that – if you do it right, of course! The question is, what is it and how does it work?

Keep reading to discover everything you need to know about SEO, the difference between Black Hat, Grey Hat, and White Hat SEO, and which strategies you should be applying – and avoiding!

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What is Google Small Thanks and How Do You Use It?

One of the toughest challenges for new business owners to manage, is self-promotion and marketing. It’s something that takes quite some time to master.

Whether you are acquiring these new skills yourself via self-education and research, or if you decide to hire the experts to assist you, it can be a stressful and overwhelming experience.

Fortunately, there is an awesome new tool at your disposal, which can make these trickier aspects of running a business seamless and much smoother.

Yes, we are talking about ‘Google Small Thanks’, which is a new tool that is designed to help smaller businesses succeed with their marketing.

On this page, we’re going to dive in and take a closer look at what Google Small Thanks is, and how it can greatly benefit your business.

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How Much Should You Spend on Your Marketing?

This is an important question, and one that can vary depending on the size and age of your business, the industry that you’re in, amongst other factors.

The question you should ask first however, is how much do you want to succeed?

Obviously, spending 80% of your gross annual income isn’t going to be sustainable, and likely won’t guarantee you a big enough return to justify such a spend.

It’s more about smart marketing and investing in the proven methods.

The general rule of thumb is that you should be spending approximately 5%.