Whether you are an eCommerce store with thousands of products or just a small business who wants to get the word our about your services, a content marketing strategy combined with email marketing can be a vital tool in driving web traffic, improving keyword rankings and boosting sales. However allocating the time or staff to developing thousands of words of regular content is beyond the resources of many business. Combine that with uncertainty of how to best write content for SEO purposes and Conversion optimisation and there could be a real need for your business to outsource a content marketing strategy.

Ensuring your website content is unique and optimised and maintaining an internal blog full of informative articles can dramatically boost your search engine rankings and equips you with an array of articles to share across social media to further drive traffic and awareness. If you want to establish yourself as a leading expert, supplier or go to shop in your market then you need to develop content that showcases why you are.