What you need to do is:
1. Remain Positive – Your Attitude is Important
Not so much a marketing strategy, but valuable advice none the less:
In order to get through this crisis intact, you must adopt a positive attitude.
Many people took one look at what was happening to other businesses and assumed that their business would fail.
That’s not a great start, but an entirely understandable reaction.
Instead, you should stay hopeful and look to the future with a positive attitude.
If you maintain a positive mindset you will be able to keep a clear focus on the things that matter the most.
Don’t waste your time borrowing problems from tomorrow, when instead you can be focusing your precious time on implementing strategies that will help you avoid those problems altogether.
It’s not going to be easy, there is much work to be done, but you can get to where you need to be if you believe in your brand, your business and you are willing to put the effort in.
“Things Can Only Get Better”
Some businesses are going to thrive from this nightmare, whereas even more still, are suffering.
All you can do is try to ensure that you, your employees, and all of your families are provided for by securing the future of your business.
In the midst of this crisis, many business owners are slashing their spending and avoiding marketing at all costs in an attempt to batten down the hatches and weather the storm.
When really they should be doing the opposite.
The businesses who will survive this pandemic and climb to the top, are those who are prepared to put in the work.
If you double down on your marketing efforts and adapt your products or services where necessary, you shouldn’t have too much trouble getting ahead of the curve.
We want to give you ideas on how to adapt and market your business through COVID-19 and try to make the most out of this terrible situation.
2. Research What Your Government Can Do for You
Support for Thai companies are not great when compared to other countries like Australia, however, Thailand has not been affected by the coronavirus as much as others.
Thai SME’s are eligible for loans for up to 3,000,000 Baht with an interest rate of 3%, which is available for the first 2 years of the loan.
There are also social security and income tax reductions and extensions on tax filings.
You should consult with your accountant or business lawyer for further assistance.
3. Adapt Your Products & Services if Possible / Necessary
If your industry has been significantly impacted by the COVID-19 crisis you must try to identify ways in which you can adapt your products & services in order to remain relevant.
For example, if you are a restaurant, you can look to home delivery or in-house catering.
You could even put together online cookery classes and deliver the ingredients ‘care-package’ style.
Desperate times call for inventive measures so get your thinking caps on and find a way to keep some revenue coming in!
There is usually a way, it just might not be staring you in the face.
Also, a good strategy is to make a discount offer on an upfront product or service that has the opportunity to make you money on the back end.
For example; you could offer a very good discount on the price of a meal, but advertise your sides and deserts at full price.
People are much more likely to spend a little extra if are getting a good discount.
4. Work on Your Website
Now is the perfect time to give your website a refresh, if it’s needed.
You can either simply make some tweaks yourself or upgrade it all together with a professional web design service if you have the budget available.
Right now, you might find that yourself with that little bit of extra time on your hands to dedicate to it, which you don’t always have which can drag the process on.
In any case, you can benefit tremendously from updating your old website and giving it a new look.
If you’re going to be working hard on all of these other revenue streams in order to drive more traffic through to your website, then you want to convert the traffic best you can.
A newer looking website will ultimately better reflect your brand image and bolster your conversion rates.
You can refresh the content on your website. Add new products & service pages, the more you have the more you can be found for in organic search.
And add blogs regularly, create content to help your users solve some problems that are common. Make it in-depth and useful so Google will be likely to show it them in the search results.
With regular blog posts, you can add more value to your website, offering genuine, industry-relevant information to your audience for free!
It’s the perfect way to keep them engaged and lead them to various products or services on your website organically.
You should also endeavour to add to your testimonials section.
Try to get video testimonials from your satisfied customers; add successful case studies & projects; show off your client logos.
Add new and attractive call to actions (CTA’s) on your site to lead your visitors to where you want them to go.
Don’t forget to grow your email list with attractive email subscription opt-ins and exit-intent popups, as well.
5. Harness Your Database with Email Marketing
This will enable you to stay in contact with your audience, provide them with value, build more trust and brand awareness and let them know about regular deals to make the best out your marketing efforts.
You may already have a large database of customers and network of prospects as it is and now more than ever it is important that you use it.
Start a newsletter and reach out to your existing customers and see if there is a problem they have to which you have the solution.
There is so much that you can do right now but make sure whatever you choose to do is given much thought and consideration prior to implementation.
• Create an email sequence and nurture your existing customers
• Build a well-strategised click-funnel to attract more prospects to your database
• Analyse your data and identify which prospects will be most likely to convert into business, raise a pressure point, and then offer a solution.
6. Raise Your Social Media Game
With a lot of you target audience on their devices desperately searching for a distraction and it is up to you to offer it to them.
Now is an incredible opportunity to nurture the relationship between your brand and audience by getting creative with your social interaction.
Talk to your audience! How are they coping with the COVID-19 crisis? Who is missing / craving your products & services? Would they be interested in: [insert prospective offer here].
Unfortunately, we can’t give you all of the answers in this E-book, as your approach will largely depend on the industry that you are in. However, we hope that we can encourage you to use your imagination and get creative when raising your social media marketing game!
7. Paid Ads (Google Ads / Facebook Ads) Are Incredibly Cheap at the Moment
Many business owners have switched off their marketing and advertising altogether and as a result of this, Paid Ads are exceptionally cheap at the moment.
Thus, there has never been a better time to set up a Google Ads campaign than today!
Take advantage of these attractively low prices and put your products & services in front of people immediately.
Don’t forget, millions & millions of people are stuck indoors with extraordinarily little to do and you can reach them directly with a minor investment in Paid Ads.
After prospecting traffic for paid ads, you can then also re-target this audience through display advertising.
Where you can make them an offer that is too good to pass up.
8. Offer Payment Plans
Don’t forget the reason why most people are cutting their spending: because they’re worried about the future and wish to stockpile as much money and as many resources as possible.
This doesn’t mean that people are unwilling to spend their money, it simply means that they are being mindful about what they spend their money on (and of course, how much).
A solution to this is offering Payment Plans for your customers.
Sure, you won’t receive all of your money in one go but allowing your customers to pay for a product over a period of time is better than losing their business altogether.
You must look at the bigger picture.
9. Be Charitable Where Possible & Help Others Selflessly
This isn’t essential, but a little selfish altruism can be great for business.
Thus, if there’s any way that your business can offer support for those in need during these difficult times then you should endeavour to do so.
Again, if you’re a restaurant, you could deliver some free hot meals to people who are struggling.
Nurses and doctors who are working around the clock and putting their lives on the line; or those in poverty who may be struggling to make ends meet.
Anything that you can do to help will only reinforce your brand image and serve as a reminder that you care.
Of course, charity starts at home so if there’s nothing you can do, don’t feel bad.
However, depending on the industry that you are in, there may be something that you can give away to your customers for free, even if it is only good advice.
It could be something as simple as opening up some of your “paid services” for free. For example competition on social media or offering no upfront payment on an ongoing service.
That might sound counter-productive, but if you accept the fact that you’re going to experience losses as it is, then you may yet be able to benefit from such charitable actions.
In fact, the very act of being seen to give something away often leads to more customers paying for your services out of gratitude, respect, and appreciation.
There is a reason why restaurants offer you a compliantly mint or drink when they give you the bill.
It won’t always work though so be certain that whatever you are giving away, you can actually afford to give away.
10. Offer Educational Training & Resources
This is a great opportunity to establish yourself as a leader in your industry: show your audience that you are an expert in your field by offering educational training and resources.
Much like the cookery classes mentioned earlier, find a way to package your experience and sell it.
If you’re not sure that you’ll be able to sell it (as many professionals are already giving much away for free)
Instead, you could find a way of giving your educational training and resources away, whilst factoring in obtaining an email subscription.
Another idea is to add a paid aspect. (more advanced learning, or certain products and materials that may be required to take it to the next level, etc.)
11. Build up your reviews
Don’t Be Ashamed of Asking for Help
One good thing to come out of this dreadful crisis is seeing people all over the world banding together and trying to support one another.
Don’t forget that you have a strong customer base with plenty of people who love your products and services.
Those loyal customers are not going to want to see you fail, so don’t be afraid or ashamed to ask them for a little bit of help.
Take the time to work on your Google reviews and testimonials.
Go through your database and reach out to satisfied customers who haven’t left you a review before and see if they’re willing.
You’ll be surprised by how much of a positive response you’ll have, and what a huge impact it can make.
Some people are stuck indoors, bored out of their minds, and with little to do.
So, where’s the harm in also requesting a video testimonial from another satisfied customers?
It could go a long way to keeping your business relevant and reminding people that in-spite of the crisis, you’re still relevant and you’re not going anywhere.
Providing you are receptive, ready to adapt, and look at every possible avenue of exploration, then you can experience success right now.
Don’t fall prey to negative thinking, be positive during these difficult times, know things are getting better.
Persevere, put in the hours, work harder than you’ve ever worked before, and your business may yet be able to prosper more than before.
In any case, we wish you the absolute best of luck! Stay safe.