Instagram Marketing and IG Ads Agency Bangkok Thailand

Now we need to start looking at your campaign goals. Want more traffic? Looking to increase your brand awareness? Whatever the case, we will gain an understanding of where you want to be, and then put together a solid plan that can help us achieve that end.

• Brand awareness
• Reach
• Traffic
• App installs
• Engagement
• Video views
• Conversions

 

Brand awareness: This is the most standard goal where we focus on creating ads to reach more potential people likely to be interested in your brand and business, thus increasing your following.

 

Reach: Utilising Facebook’s split-testing feature we can run several ads alongside each other to see which type of content has a further reach and is subsequently more resonant with your desired audience. Then, we can dial in the message and hone in on those perfect prospects!

 

Traffic: If your goal is to get more traffic through to your website, then creating engaging content with an attached URL to the relevant pages is a great approach.

 

Engagement: Everybody wants more likes and shares, right? Of course, if you want to get engagement, then you need to be putting out awesome content regularly and then tracking which type of posts are working best!

 

Video Views: Getting more video views is another great way of upping engagement, bolstering your brand, and hopefully, converting prospects into customers!

 

Lead Generation: Generating leads on Instagram doesn’t work quite the same as it does on Facebook. There are extra steps involved with obtaining a prospect’s information and Instagram currently only supports email, name, phone number, and gender. In any case, with the right approach, you should be able to gain some quality leads for your sales team to interact with. 

 

Conversions: Using Facebook Pixel or a variety of other 3^rd party apps, we can track who is coming through to your website from Instagram and how many of them are converting. Again, this is vital in us dialling in the content creation side of things so that we can continue to resonate!

 

Once we have your objectives in place it is time to start targeting the appropriate audience so that your ads can reach the right people.

Fortunately using Facebook’s in-depth demographic tools, we can achieve this with excellent precision. Here are some of the things that we will be looking at when building your Instagram audience profile:

• Location (where are they based?)
• Age (targeting ranges 13 through 65+)
• Gender (choosing between all genders, men, or women)
• Language
• Demographic (i.e., homeowners, renters, etc.)
• Interests (Finding an audience with very specific interests is key)
• Behaviours (purchasing behaviours, job roles, etc.)
• Connections (you can target people connected to your page or a certain app/event)

Again, once we have found your audience and we are reaching them with our content creation, we can build future ads based on targeting ‘lookalike’ audiences (going after certain types of people who responded well to a certain style of ad).

At Content SME, when building an Instagram Marketing and Advertising campaign, we dedicate a lot of time to refining the perfect audience. Going too broad is a waste, but going too specific can mean that not enough people are reached. It’s all about finding the perfect balance.

Next up—now that we have the ideal demographic locked in—we need to choose your advertisement placements. This is a crucial step, particularly if you are only interested in looking at showing ads on Instagram and nowhere else. Otherwise, we can enable it so your ads show up on both Facebook and Instagram.

Of course, your placements will determine the style of content that we create (certain styles of content get different reactions depending on the platform).

The frightening stage is, of course, the budget stage! Nobody likes spending money unless they need to. Fortunately, we are well-versed with Instagram marketing and have run our fair share of successful campaigns. This means that we can effectively find the right balance and ensure that you are seeing a reasonable ROI with your budget.

It is important to understand that running successful ads on Instagram is all about trial and error. You may not convert thousands of leads on your first advert, but we will gain invaluable data that will help us refine our advertising efforts and content creation in order to resonate with your target audience and ultimately increase your ROI over time.

This approach means that we can work with a wide range of budgets and start increasing our efforts at a pace that you are comfortable with. Once we have established a working ROI, you simply feed the beast and watch as your conversions grow!

Now that we are all dialled in, it’s time to start building your Instagram ads! Our content creators can work with you to bring your brand to life and create a style of posts that perfectly encapsulate the essence of your brand. This is the fun part!

And the best thing about it is that we’ll always have a few ad format options to choose from. So as a next step, let’s look at the various ad formats available.

Instagram Ad Formats

Instagram has 6 different ad formats to choose from, which is far fewer than Facebook. Two of these are for Instagram stories that appear at the top of a user’s feed (similar to Facebook and Snapchats). The other four formats are designed to fit into the Instagram feed which is most commonly used by advertisers.

• Image Feed Ads
• Image Story Ads
• Video Feed Ads
• Video Story Ads
• Carousel Feed Ads
• Canvas Story Ads

At Content SME, our Instagram marketing & advertising specialists can work with one or all of these ad formats comfortably. Each different format has its own unique pros and cons and our team can leverage them to your advantage.