Instagram Marketing and IG Ads Agency Bangkok Thailand
At Content’s ME Bangkok, we specialise in a wide range of digital marketing services. This includes Instagram marketing and Instagram advertising in Bangkok, Thailand and beyond.
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Instagram Advertising Agency Based in Thailand
Instagram advertising is a method of paying to post ‘sponsored content’ on Instagram in order to reach a much larger and more refined audience. Instagram marketing is a great way of building up your following, but through advertising, you can start targeting a much more refined audience in order to boost your conversions and increase sales.
Instagram advertising is best utilised for growing brand exposure, generating more traffic to your website, and of course, converting those leads in your funnel into paying customers.
As Instagram is a highly visual platform, text adverts are no good. Instead, it’s all about creating gorgeous imagery, or sets of images, including video, in order to reach a wider audience.
Similar to Facebook ads, putting some money behind a post will help to build more exposure for your brand, as well as gain greater control over who can see your post.
Our Instagram Marketing Services in Bangkok
Content’s ME Bangkok specialises in all things digital marketing. As an Instagram Marketing and Ads agency, we offer the following services:
- 15 million business profiles worldwide
- 1 million+ advertisers worldwide use Instagram to share their stories and drive results
- 60% of users say that they discover new products using Instagram
- 75% of Instagrammers take actions once inspired by a post
- There’s been an 80% increase in time spent on watching video content on Instagram
- 1/3 of the most viewed stories are those posted by businesses
Is Instagram Advertising Right for Your Business?
Before we get started it is important to ask the question: Is Instagram marketing & advertising right for your business?
Whilst Instagram does tend toward a more youthful audience (with the largest age range falling between 18 and 29 [55%]), that’s not to say that an older audience will be unreachable.
Even if your ideal target audience is over the age of 40, you can still tap into a large following, it all depends on your approach.
The key to digital marketing is diversification. So, whilst Instagram may not have a large percentage of your ideal demographic, it is still worth having a solid presence all the same.
And of course, if you are expanding your products and services and would like to start targeting a younger audience, then there is no better social platform than Instagram!
The beautiful thing is that like many of the other social advertising platforms, Instagram allows you to target highly specific people, including various genders, age ranges, locations, interests, behaviours, and more! What’s more, is that once we have built a successful ad, we can target custom ‘lookalike’ audiences so that future ads hit the prospects that have shown the most interest in your activity.
Our Approach to Instagram Marketing & Advertising
1. Navigate to Facebook’s Ad Manager
As there is no specific Ad manager for Instagram, we will run all Insta ads through the Facebook marketing tool, including some other quality third-party tools that will help us track your progress and optimise the most effective advertising campaign.
2. Set Your Marketing Objective
Now we need to start looking at your campaign goals. Want more traffic? Looking to increase your brand awareness? Whatever the case, we will gain an understanding of where you want to be, and then put together a solid plan that can help us achieve that end.
- Brand awareness
- App installs
- Video views
Brand awareness: This is the most standard goal where we focus on creating ads to reach more potential people likely to be interested in your brand and business, thus increasing your following.
Reach: Utilising Facebook’s split-testing feature we can run several ads alongside each other to see which type of content has a further reach and is subsequently more resonant with your desired audience. Then, we can dial in the message and hone in on those perfect prospects!
Traffic: If your goal is to get more traffic through to your website, then creating engaging content with an attached URL to the relevant pages is a great approach.
Engagement: Everybody wants more likes and shares, right? Of course, if you want to get engagement, then you need to be putting out awesome content regularly and then tracking which type of posts are working best!
Video Views: Getting more video views is another great way of upping engagement, bolstering your brand, and hopefully, converting prospects into customers!
Lead Generation: Generating leads on Instagram doesn’t work quite the same as it does on Facebook. There are extra steps involved with obtaining a prospect’s information and Instagram currently only supports email, name, phone number, and gender. In any case, with the right approach, you should be able to gain some quality leads for your sales team to interact with.
Conversions: Using Facebook Pixel or a variety of other 3rd party apps, we can track who is coming through to your website from Instagram and how many of them are converting. Again, this is vital in us dialling in the content creation side of things so that we can continue to resonate!
3. Configure Your Target Audience
Once we have your objectives in place it is time to start targeting the appropriate audience so that your ads can reach the right people.
Fortunately using Facebook’s in-depth demographic tools, we can achieve this with excellent precision. Here are some of the things that we will be looking at when building your Instagram audience profile:
- Location (where are they based?)
- Age (targeting ranges 13 through 65+)
- Gender (choosing between all genders, men, or women)
- Demographic (i.e., homeowners, renters, etc.)
- Interests (Finding an audience with very specific interests is key)
- Behaviours (purchasing behaviours, job roles, etc.)
- Connections (you can target people connected to your page or a certain app/event)
Again, once we have found your audience and we are reaching them with our content creation, we can build future ads based on targeting ‘lookalike’ audiences (going after certain types of people who responded well to a certain style of ad).
At Content SME, when building an Instagram Marketing and Advertising campaign, we dedicate a lot of time to refining the perfect audience. Going too broad is a waste, but going too specific can mean that not enough people are reached. It’s all about finding the perfect balance.
4. Choose Your Placements
Next up—now that we have the ideal demographic locked in—we need to choose your advertisement placements. This is a crucial step, particularly if you are only interested in looking at showing ads on Instagram and nowhere else. Otherwise, we can enable it so your ads show up on both Facebook and Instagram.
Of course, your placements will determine the style of content that we create (certain styles of content get different reactions depending on the platform).
5. Set Your Budget and Ad Schedule
The frightening stage is, of course, the budget stage! Nobody likes spending money unless they need to. Fortunately, we are well-versed with Instagram marketing and have run our fair share of successful campaigns. This means that we can effectively find the right balance and ensure that you are seeing a reasonable ROI with your budget.
It is important to understand that running successful ads on Instagram is all about trial and error. You may not convert thousands of leads on your first advert, but we will gain invaluable data that will help us refine our advertising efforts and content creation in order to resonate with your target audience and ultimately increase your ROI over time.
This approach means that we can work with a wide range of budgets and start increasing our efforts at a pace that you are comfortable with. Once we have established a working ROI, you simply feed the beast and watch as your conversions grow!
6. Create Your Instagram Ad
Now that we are all dialled in, it’s time to start building your Instagram ads! Our content creators can work with you to bring your brand to life and create a style of posts that perfectly encapsulate the essence of your brand. This is the fun part!
And the best thing about it is that we’ll always have a few ad format options to choose from. So as a next step, let’s look at the various ad formats available.
Instagram Ad Formats
Instagram has 6 different ad formats to choose from, which is far fewer than Facebook. Two of these are for Instagram stories that appear at the top of a user’s feed (similar to Facebook and Snapchats). The other four formats are designed to fit into the Instagram feed which is most commonly used by advertisers.
- Image Feed Ads
- Image Story Ads
- Video Feed Ads
- Video Story Ads
- Carousel Feed Ads
- Canvas Story Ads
At Content SME, our Instagram marketing & advertising specialists can work with one or all of these ad formats comfortably. Each different format has its own unique pros and cons and our team can leverage them to your advantage.
Why Choose Content’s ME as Your Instagram Marketing & Ads manager in Bangkok?
So, why should you choose Content’s ME to help you run your Instagram marketing and ads? Well, for one thing, Instagram and social media marketing aren’t just what we do, but it’s what we love to do!
Another reason is that we will make your Instagram platform our priority. We understand how busy you are your team are and that you don’t have the time to invest in running a successful ad campaign in-house. Fortunately, with Content’s ME Bangkok, you can leave everything to us whilst you focus on doing what you do best.
Not only that, but we know how to get great results with your budget! We will achieve a real ROI so that we can not only increase your online awareness and brand loyalty but start making you some serious money while we’re at it!
Our social media marketing & advertising experts in Thailand are keen strategists who are forever honing their craft, whilst keeping up-to-date with current trends in the digital marketplace.
So, rather than allocate one of your team to the task, or trying to navigate the complicated world of digital marketing by yourself, why not leave the nitty-gritty to us?
Would you like to join us for a FREE strategy session?
If you are interested in exploring our services further, simply book an appointment to drop by our Bangkok based office or arrange a zoom call. We’d love to have you join us for a FREE strategy session.
We can get to know each other and see if we are a good fit, and then get to work on understanding your brand vision so that we can share it with you and bring it to life on Instagram.