YouTube Ads and Video Marketing Agency Bangkok Thailand

1 – Skippable In-stream Video Ads

As a consumer, you will be all too aware of these ads. Also known as pre-roll or mid-roll ads, their defining feature is the fact that viewers can skip them after 5 seconds. 

Fortunately, as an advertiser, you will only need to pay if a viewer actually chooses to watch beyond the first 5 seconds as opposed to clicking off the ad. 

These ads can be anywhere between 12 seconds and 3 minutes (though longer than 3 minutes is almost certainly too long for an advert).

The first 5 seconds are, of course, the most crucial, particularly if you want people to stick around to see the whole thing. If anyone watches for more than 30 seconds or ultimately clicks on the ad itself, then you will pay. 

The Sidebar: TrueView is the term used to describe the payment type, whereby you only pay for an ad impression should a customer choose to watch your advert. 

2 – Non-skippable In-stream Video Ads

As 76% of users automatically skip adverts on YouTube, some advertisers would prefer to run with pre or mid-roll ads that do not offer a skip option. 

This is a viable option if you want to raise your brand awareness and are confident in the fact that your creative ad is compelling enough to hold your audiences’ attention for the full duration of the 15 seconds—which is where we come in. Our creative YouTube video ad specialists can create some amazing content for you! 

Bumper Ads: Bumper ads are short and snappy videos at 6 seconds long. 

3 – Discovery Adverts 

Discovery ads are less like a traditional TV commercial, and more like something you would see on a Google SERP (search results page). 

Discovery ads essentially show up alongside regular organic search results when searching for a video. So, if your video ad looks more relevant than the other organic search results which have appeared, then your audience will choose to watch that instead. 

A discovery ad will typically use three lines of text alongside a thumbnail. Those who are interested will click the ad and be sent through to either your video page, or indeed your YouTube channel. 

The Sidebar: Discovery ads are also ‘TrueView’ ads, where people must actively watch them before you are charged. 

4 – Non-Video Adverts 

Believe it or not, there is such a thing as a non-video advert on YouTube, and this is suitable for those who have a small budget to start with. So, if you are interested in getting started on YouTube, but don’t want to dive in with too much budget just yet, the YouTube marketing and advertising team at CSME Marketing – Content’s ME in Bangkok can get you started with a simpler approach.

• Display ads: These appear in the sidebar to the right-hand side, including imagery and text, coupled with a CTA and a link that heads back to your website. 

• In-video overlay ads: These will float on top of video content, from monetised YouTube channels. 

Ideally, you want these types of ads to appear in conjunction with related content, however, this won’t always be the case. 

How We Advertise On YouTube in Bangkok Thailand

Now that you have the basics, let’s start digging deeper into the way that we will manage and operate your YouTube marketing and advertising campaign in Thailand.

Step 1 – Construct Your Campaign

First, we need to understand your campaign goal, based on your marketing objectives for your brand: 

• Make sales
• Generate leads
• Increase traffic to your website 
• Product and brand consideration 
• Build brand awareness and increase reach 

Following that, we will select your campaign type (i.e., Video or Discovery campaigns in order to show your video content to more people on YouTube).

Next up we will look at your video campaign subtype. 

And of course, we will come up with a compelling campaign name, thus making it easier to manage, locate, and optimise as we progress into the future. 

Step 2 – Defining Your Campaign Parameters 

First, we will define your bid strategy (e.g., do you want clicks, impressions, or conversions?) 

Then, we need to look at the type of budget that you will be working with at first. How much are you willing to spend on your campaign? And how long do you plan to run the campaign for? (don’t worry, our expert YouTube marketing and advertising experts can take care of the nitty gritty for you). 

Following that, we will then decide where your ads are going to show up on YouTube: 

• Discovery only (i.e., in a YouTube SERP)
• All over YouTube
• A YouTube display network (e.g., a non-YouTube affiliate website)

Another important factor is choosing the language and location that you want to target. For example, since we are a YouTube Ads and Video Marketing Agency in Bangkok, Thailand, the majority of our clientele will likely want to target Thai nationals within the SEA region. 

Next up, we then decide on how sensitive your brand safety guidelines will be. For example: how much in the way of profanity, sexual, or violent content are you happy to have your ads run alongside? The smaller the pool of videos, the more expensive your campaign will be. However, if you are targeting a younger audience, then there’s no use in having your adverts show up alongside “The Top 10 Most Gruesome Horror Movie Scenes”. 

This brings us to the next step…

Step 3 – Understanding Your Target Audience 

If you haven’t already created your ‘buyer persona’, our creative YouTube marketing experts will happily help you with the process. The more we understand about your audience, the easier it will be for us to target them and tailor the Video content to their tastes, thus giving you a much greater chance of securing a higher return on your investment. 

• Demographic: The demographic of your desired audience covers age, gender, parental status, household income, and more. In addition to that, YouTube offers a more in-depth and detailed ‘life-stage’ analysis, allowing us to target—say for example—new homeowners, or students. 
• Interests: Interests allow us to dial in on certain buzzwords that your ideal audience will be interested in, based on their past behaviour on YouTube. This is precisely what enables YouTube to dial in on your ideal customer at the most crucial moments (e.g., when a user is researching the best hotels in Bangkok, your luxury hostel will appear). 
• Remarketing/retargeting: We can target audiences who have already previously interacted with your website, app, or other videos. 

Step 4 – We Go LIVE with Your Campaign

Now we enter the link to your ad and start running your campaign live! This is where we can get creative and ambitious and experiment with ad sequence campaigns, upload multiple types of ads in order to support one another, and arrange them to show in front of your audience in a specific order.